U2 have signed a 12-year deal with concert promoter Live Nation to handle the band's merchandising, digital and branding rights.
The deal follows the ground-breaking recording and touring contract Madonna signed with the company last year. U2, however, will continue to release records through Universal Music. "We've been dating for over 20 years now," said singer Bono. "It's about time we tied the knot." Live Nation has managed U2's tours since 1980.
Financial details of the deal have not been disclosed. In the end is all about money!
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